This included ideating posts, scripting organic social video for talent, and playing into unique fandoms by highlighting the breadth of entertainment available on the platform.
Organic social was the foundational bedrock of the work my team did with HBO Max. By tapping into memes, trends, and fandoms in ways that were authentic to the platforms, we were able to build trust with the consumer and make them feel seen.
Agency: Known
Client: HBO Max
Role: Engagement Specialist / Director of Editorial Content