On Set with Jana Kramer

Lifetime and Volition needed on-air spots and social videos  featuring Jana Kramer that highlighted her brand, her new retinol serum, and her upcoming Lifetime movie, Steppin’ Into The Holiday.

To accomplish this, I came up with the concept of a “behind-the-scenes” shoot, where Jana tells us how her skincare routine lets her show up as her best self on the set of her Lifetime movie. I concepted and scripted the hero spot, on-air :30 and :15 spots, and social cutdowns, as well as videos for Volition’s TikTok and Reels channels. 

I was on set with the team to make script changes on the fly, direct the social videos, and contribute to the product art direction for social.